Stabilized Rice Bran -Tapping Into The Nutrition....

Rice is the most consumed food on earth. 65% of the nutrition of the rice kernel is locked away in the rice bran which is the outer layer of the kernel. Rice bran is considered to be one of the most nutrient-dense naturally occurring foods available but it is routinely thrown away as an unused food resource. This is because rice bran contains an enzyme that causes rancidity within hours of milling, making it unfit for human consumption. In fact, more than 60 million metric tons of rice bran each year ends up as animal feed or dumped in landfills. In other words, the nutrient-dense part of the rice kernel never makes its way to our dinner table.

Not any more, thanks to a breakthrough in advanced extrusion technology. This gives stabilized rice bran a shelf life of up to three years and transforms it into a highly nutritious food for humans. How nutritious? According to a report published by the Alternative Medicine magazine, stabilized rice bran seems to be one of the most potent and accessible sources of a complex mix of phytonutrients and antioxidants. The report states: Nutraceuticals derived from stabilized rice bran are showing enormous nutritional value. So far, the most promising uses are against diabetes, high cholesterol, liver abnormalities and cardiovascular disease.

Health Benefits

These health benefits are not just anecdotal references. They are not based on occasional individual testimonies; instead, there have already been a number of clinical trials on rice bran, including the treatment of Type 1 and 2 diabetes1, 2, high LDL cholesterol3, 4, triglycerides4 and treatments for joint pain as well as joint inflammation.5 The results are astonishing! The initial clinical trials demonstrated that these products help reduce Type 1 and 2 diabetics' sugar levels by up to 30% and 20%, respectively.2 Other clinical trials in the University of New Mexico Medical School indicated that 83% of test subjects demonstrated an improvement in the blood serum markers that affect their ability to dissolve blood clots - a major cardiovascular health risk for many people.

Rice bran is a treasure trove of phytonutrients, working both synergistically and in parallel. These phytonutrients are hard to come by in a typical diet, even for the health purist. They are believed to be useful in the nutritional management of certain metabolic disorders such as diabetes, hypertension and cardiovascular diseases. Tocotrienols, polyphenols, inositol hexaphosphate (IP6), non-starchy polysaccharides, gamma oryzanol and phytosterols are the major phytonutrients in Nussentials' stabilized rice bran products.

Rice bran and its products are one of the highest natural sources of phytosterols in nature. Phytosterols help reduce cholesterol by decreasing lipid (fats) circulating in the bloodstream. They are strong anti-inflammatory agents and immune-function enhancers, and decrease susceptibility to infection. They also help prevent cancer through their action of inhibiting abnormal cell growth. The following benefits of phytosterols have been demonstrated by scientific citations:

•Reducing total cholesterol 6


•Inhibiting the synthesis of LDL-C 7

•Reducing BPH (benign prostatic hyperplacia) 8

•Providing anti-inflammatory effect 9

•Inhibiting the growth of breast cancer cells10

•Inhibiting colon cancer cells11

•Helping in Cancer prevention12

•Improving the immune system13

Rice bran products are also a good source of tocotrienols. The following benefits of tocotrienols have been demonstrated by scientific citations:

•Reducing total and LDL cholesterol14

•Reducing overall cancer risk15

These studies suggest that rice bran products have tremendous health benefits with tocotrienols and high phytosterols alone. Besides tocotrienols and phytosterols, several unique phytonutrients and antioxidants naturally present in rice bran contributing to health benefits, make it a super health food.

In fact, Nussentials' stabilized rice bran products include more than 100 different natural antioxidants. They are essential to maintain health in order to fight diseases. Natural antioxidants seldom work by themselves, but are very effective as part of an antioxidant system in which there is synergistic action. Our products contain a rich cocktail of unique antioxidants that work individually through different mechanisms and elicit a significant effect in the biological system.

What's it all Mean?

So what does all this mean? Why do Nussentials' stabilized rice bran based products work? They work because they nourish your body by providing an incredibly potent mix of naturally occurring vitamins, minerals, antioxidants and phytonutrients. We believe many of our health problems are a result of the most toxic and industrially processed food on earth. If you eat food deficient in minerals, your body becomes nutritionally deficient as well. You will not be able to build and maintain a healthy body because you are missing essential building blocks. As a result, you become vulnerable to various diseases.

Nussentials' stabilized rice bran products help you correct undernourishment and vitamin deficiency while providing your body with a mix of disease-fighting ingredients, such as phytosterols. The unique feature is that you can get so many vitamins, minerals, fiber, antioxidants and phytonutrients just by simply introducing this whole food - Nussentials' stabilized rice bran products into your daily diet!

Nussentials' products are not medicine. They don't heal any diseases and are not intended to replace any medical treatments. But, these products nourish the body and by doing so, provide our bodies with an opportunity to correct their imbalances.

Nussentials=whole food for real people!

These statements have not been evaluated by the U.S. Food and Drug Administration. These products are not intended to diagnose, cure or prevent any disease.

References

1. Kamen, B. 2001. Stabilized Rice Bran. Alternative Medicine, 2001 Jul:53-66.


2. Qureshi AA, Sami SA, Khan FA. Effects of stabilized rice bran, its soluble and fiber fractions on blood glucose levels and serum lipid parameters in humans with diabetes mellitus Types I and II. J Nutr Biochem 2002 Mar;13(3):175-187.


3. Xu Z, Hua N, Godber JS. Antioxidant activity of tocopherols, tocotrienols, and gamma-oryzanol components from rice bran against cholesterol oxidation accelerated by 2,2í-azobis(2-methylpropionamidine) dihydrochloride. J Agric Food Chem 2001 Apr;49(4):2077-81.


4. Qureshi AA, Sami SA, Salser WA, Khan FA. Dose-dependent suppression of serum cholesterol by tocotrienol-rich fraction (TRF25) of rice bran in hypercholesterolemic humans. Atherosclerosis 2002 Mar;161(1):199-207.


5. Ref: Cheruvanky et al., "Methods for Treating Joint Inflammation, Pain and Loss of Mobility," U.S. Patent No. 6,902,739, Nov 2001.


6. Ostlund, Jr. R. E. 2003. Phytosterols in Human Nutrition. Annual Rev. in Nutrition, 22:533-49.


7. Jones, P J H., Howell T., Natanios FY., Raeini-Sarjaz M, Vanstone CA., 1999. Cholesterol lowering efficacy of a sitostanol containing sitosterol mixture with prudent diet in hyperlipidemic men. Am.J. Clin. Nutr. 69:1144-50.


8. Berges, K A.,Senge, T. 2000. Effect of Beta-sitosterol on transforming growth factor-beta-1 expression and translocation protein kinase C alpha in human prostate stomal cells in vitro. Eur. Urol., 37(6): 735-41.



9. Gupta, M B., Nath, R., Srivatsava, N., Shankar, K., Kishor, K and Bhargava, K P. 1980. Anti-inflammatory and anti-Pyretic effect of beta-sitosterol. J. Medicinal plant Res. 39:157-163.


10. Awad, A B., Downie, D., Fink, C S. 2000. Inhibition of growth and stimulation of apoptosis by beta-sitosterol treatment of human breast cancer MDA-MB-231 cells in culture. Int. J. Mol. Med,5:541-545.


11. Awad, A B., von Holtz, R L., Cone, J P., Fink, C. S., Chen, Y-C. 1998. Beta-sitosterol inhibits the growth of HT-29 human coloncancer cells by activating shingomyelin cycle. m Anticancer Res. 18:471-479.


12. Awad, A B. and Fink, C. S. 2000. Phytosterol as anticancer dietary component: Evidence and Mechanism of action. J.of Nutrition 130:2127-2130.


13. Bouic, P J D., Estebeth, S., Leibenberg, R. W., Albrecht, C. F., Pegel, K., Van Jaarsveld, P P. 1996. Beta-sitosterol and beta-sitosterol glucoside stimulate human peripheral lymphocyte proliferation: Implication for their use as an immunomodulatory vitamin combination. Int. J. Immunopharmacology 18: 693-700 (Medline).


14. Minhajuddina, M, Begb, Z, Iqbal, J. 2005. Hypolipidemic and antioxidant properties of tocotrienol rich fraction isolated from rice bran oil in experimentally induced hyperlipidemic rats. Food and Chemical Toxicology J. 43(5):747-753, May 2005.


15. Iqbal, J, Minhajuddin, M. 2003. Suppression of 7,12-dimethylbenz[[alpha]]anthracene-induced carcinogenesis and hypercholesterolaemia in rats by tocotrienol-rich fraction isolated from rice bran oil. European J. of Cancer Prevention 12(6):447-453, Dec 2003.